Appier Launches AI- Driven AIQUI, to Understand Customer Behaviour
Tuesday, 07 August 2018, 14:39 IST
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Appier, a leading artificial intelligence (AI) company, launched AIQUI, a proactive marketing automation platform that helps marketers harness the power of AI to preemptively understand and segment their audience. It is Appier’s latest step towards making AI easy for enterprise, and was built after Appier acquired QGraph, a Bangalore based startup.AIQUI addresses the customer engagement strategy and help them understand the behavior and interests of the audiences engagement strategy and help them understand the behavior and interests of the audiences. It provides a variety of templates that marketers can draw on to reach their audience with the personalized messages and creatives such as app push notifications, email, SMS and messaging platforms. Organizations can easily set up AIQUA, and begin taking advantage of AI in hours.
During our interactions with our many clients around the region, it became clear to us that there's immense room for improvement when it comes to engagement and personalization, We are excited to introduce a solution that addresses these gaps by drawing on the power of AI.
Chin-Han Yu, Founder & CEO, Appier, says, “During our interactions with our many clients around the region, it became clear to us that there's immense room for improvement when it comes to engagement and personalization, We are excited to introduce a solution that addresses these gaps by drawing on the power of AI."
Headquartered in Taipei, Appier was founded in 2012 that provides artificial intelligence (AI) platform to help enterprises solve their most challenging business problems, spanning across Marketing and Data intelligence. It has also been selected as one of the top 50 companies leading AI innovation by Fortune magazine.
