Acronis: A Heritage Partner Redefining Data Backup & Disaster Recovery Strategies

Steve Goh,Vice President, APAC&Emerging Markets

Steve Goh

Vice President, APAC&Emerging Markets

There is an elementary question to ask yourself to pursue and determine whether your business needs a data backup and disaster recovery plan: 'Can my business continue to function without mission critical data, applications and operations?' A firm yes is the only answer that scraps the need for a viable disaster recovery plan.

Fueled by over 100 patents, the Acronis AnyData Engine captures, stores, recovers, controls and accesses data in virtual, physical, cloud and mobile environments

It is a bitter truth that at some point your data will be at risk. It could be a machine error, a human error, a virus or even a natural disaster like Hurricane Wilma. Not having the proper precautions in place could mean losing it all. According to the National Archives and Records Administration, 93 percent of all businesses that lost their Datacenter for 10 days went bankrupt within one year. However, armed with some key practices, you can eliminate this risk by building an effective data backup and disaster recovery strategy that will protect corporate data as well as your personal digital belongings. Helping consumers, SMEs and enterprises in this predicament to carve state-of-the -art data backup and disaster recovery strategies is Acronis, a pioneer providing backup software, disaster recovery, and secure data access with more than a decade of heritage in possession.

The Services Insight
Incepted in 2003, Acronis currently protects the data of over five million consumers and 500,000 businesses in over 145 countries. Powered by the 'Acronis AnyData Engine', Acronis products provide easy, complete, and safe solutions for data in local, remote, cloud, and
mobile devices. Fueled by over 100 patents, the Acronis AnyData Engine is a set of deep and powerful new generation data protection technologies that capture, store, recover, control and access data in virtual, physical, cloud and mobile environments. When it comes to new generation data protection, Acronis is the undisputed leader catering with comprehensive Recovery Solutions (Disaster Recovery, Migration, System Provisioning and Disk Management), Business Products (Acronis Backup, Acronis Backup Advanced, Disaster Recovery, Enterprise Solutions and Acronis Access Advanced) and Home/Home Office products (Acronis True Image and Acronis Disk Director). "We believe that with our latest 'Acronis True Image 2017' and 'Acronis Backup Cloud', we have the perfect solutions to cater to virtually any business and consumer in India, amongst our entire suite of data-protection products," proclaims Steve Goh, Vice President, APAC & Emerging Markets, Acronis Asia.

The Personal Protector
The fastest and easiest personal backup software, Acronis True Image 2017 protects everything ranging from operating system, to programs, settings, files, and boot information, with full image backup on Windows and Mac. This useful product is also embedded with the features such as mobile device backup to local computer, search option in backups, NAS device detection, status reports for Cloud backups, online backup management, unlimited mobile device backup and Facebook account backup. The customer responses for this 'personal protector' are promising for the company. Lend your ears to one of the kind testimonials from Ashley F, a happy customer of Acronis, who quotes, "I've been using Acronis True Image for over six years now, and it has saved my digital backside on numerous occasions. Each edition just gets better and better. I am one very happy customer!"

A Strong Shield for Businesses
While on the other hand, Acronis makes the businesses hassle free with 'Acronis Backup Cloud' - a world-class data protection suite built on an award-winning backup technology and designed to fit any business environment, from a single workstation to an entire enterprise infrastructure. As a world leader in data protection and system management, the company offers a wide range of
technological advantages with this master-class backup solution, which include seamless cloud backup, flexible data recovery, one-step system deployment tools, ultra-fast disaster recovery based on the universal restore technology, multi-destination support, smart disk management utilities and centralized management.

Furthermore, through its award winning customer support centers, the company offers 24/7 assistance to its customers worldwide to help them with product updates, knowledge base, documentation and other supports. Owing to the close-knit relationship with the customer, and launch of Cloud and other new products leveraging the latest technologies, Acronis has had a consistent, strong and double-digit growth in the past four quarters.

Big Things Ahead
In the long run, Acronis has never let its employees down, but preserved them with defined work culture and exposure to all the latest technologies, and thus curating the plot for them to thrive forward. "We have recently sponsored the Scuderia Toro Rosso Formula-1 team, and we have engaged our employees through simulator challenges for opportunities to attend the races around the world," adds Steve. The employees are encouraged to keep tabs on competitor movement, as well as the latest trends of malware, ransomware and data-loss prevention. The company also does quarterly performance reviews that reward its employees for their hard work with bonuses. Acronis has kept huge plans for India perceiving the recent growth pattern. "Exciting growth ahead especially now we have more solid presence and resources with the setting up of Acronis India across all major cities," concludes Steve.

Key Management:
Serguei Beloussov, Founder & CEO
Serguei leads the company from the front, and is involved in virtually every aspect of the business, ensuring that the entity as a whole remains progressive and ready for opportunities constantly.

Steve Goh, Vice President, APAC & Emerging Markets
With 25 years of experience in the IT industry holding several senior management positions in sales and marketing, Steve is an expert in driving business growth across Enterprise, Small Medium, Public Sector, OEM and Retail business segments.
Office: Mumbai (India Headquarter).