SmartCirqls: Splunking Big Data for Big Business

Juthika Nagpal,Business Head

Juthika Nagpal

Business Head

'In God we trust; all others bring data.', quoted W. Edward Deming, eminent statistician and professor, perhaps best known for his 'Plan-Do-Check-Act' management cycle.

SmartCirqls uses Splunk to consolidate raw machine data from the source & correlate across information silos, bringing a unified approach to data analysis

Today, the amount of data generated across the globe is truly staggering, and continues to grow exponentially. Machine data from systems, applications, devices, and all digital signals is a secret treasure for companies and businesses to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information.Big Data analytics, regarded as the Nostradamus of 21st century, is extrapolating valuable insights from large amounts of structured and unstructured data to establish the who, what, when, and where, that is critical in enterprise decision making.

India being one of the fastest emerging markets and the second largest world population abundantly generates and leverages Big Data, from optimizing travel websites for seasonal traffic to predicting election results. When Zee Entertainment came up with India's first Over-the-Top TV platform - DittoTV in 2012, Big Data was still taking baby steps in Indian market. The OTT platform needed a reliable and scalable analytics platform to manage data collection from several sources of diverse infrastructure components, and deliver real-time insights and responsive business metrics. SmartCirqls stepped in and took up the challenge. SmartCirqls uses Splunk to consolidate raw machine
data from the source & correlate across information silos, bringing a unified approach to data analysis.

Unifying Processes & People
SmartCirqls was incepted in 2012 by Siddharth Ugrankar with the goal to make machine data searchable and actionable to enterprises in India. Siddharth as the former CEO of bSmart, a bulk SMS platform, was evaluating solutions to provide end-to-end visibility across the IT infrastructure, when he came across Splunk. Realising the unmatched potential of the product, he foresaw the coming tide and founded SmartCirqls, partnering with the U.S. based Big Data analytics giant. Today, SmartCirqls is a pioneer in delivering Splunk for Operational & Business Intelligence and Machine data solutions.

SmartCirqls uses Splunk to consolidate raw machine data from the source or point of creation in an IT environment. SmartCirqls' engineers build up the business and IT views of the data and correlate across information silos to bring a unified approach to data analytics. The team of data architects build out data models using transaction, usage, and point of sales data, coupled with system performance logs to provide metrics on customer behaviour, application performance, and security threats that tie in with business metrics. These real time business insights can correlate system performance with revenue loss, sales numbers with peak response times and other KPIs that cross-evaluate the business with utter simplicity. "By breaking down the data silos and unifying them across the enterprise on a single pane view, we are able to centralize access to information with a C-suite business owner," elucidates Juthika Nagpal, Business Head, SmartCirqls. This value-add of skillsets combined with their Splunk distributorship sets the company apart from typical IT services companies, and it has repeatedly been successful in collaborating operation, business and IT through centralised knowledge management.

SmartCirqls has been successfully evangelizing Splunk for the last 4 years, mainly in the domestic market. Currently being the sole distributor for Splunk Inc. in India, SmartCirqls is leading and managing the partner networks for Splunk within the country. Having worked across industries with clients like Zee Digital, Cisco, Cognizant, Servion, Mu-Sigma, BookMyShow, Lenskart,
Hopscotch, Ezetap, and Razorpay, SmartCirqls is recognised as one of the most promising Big Data companies in India.

Road Ahead
While the Indian tech startups face 25-30 percent attrition rate, SmartCirqls has maintained almost zero attrition in the last 2 years. The company employs about 20 Big Data & Splunk engineers & architects, and projects to double its team strength within next six months. The company, headquartered in Mumbai, has recorded unprecedented revenue growth of 10x year-on-year successively for the last three years. Splunk experts being the heart and soul of its vision, SmartCirqls pours most of its resources into scaling its dynamic team with technical expertise and R&D capabilities. A swift go to market approach, well defined POCs, streamlined and effective implementations, and all of this driven by a very lean, core, passionate and visionary management team is what defines SmartCirqls' path to success.

Key Management:
Siddharth Ugrankar, Co-Founder, CTO
Founder & former CEO of Smart Wireless, Sid has over sixteen years of experience working with several Telecom companies. He is an ardent believer in Big Data Analytics and evangelizes technologies that power it.

Vishal Malhotra, Co-Founder, Director - Ops
Vishal was the former Business Head for Zee Entertainment's Digital arm and instrumental in the digital evolution of traditional broadcast in India. He has rich experience as a business leader in digital ecosystems.

Juthika Nagpal, Business Head
Former Product Manager for Zee Entertainment's digital wing and one of the first Splunk customers in India, Juthika has over eight years of experience in new product strategy and evolving technologies.

Industries: Telecom, BFSI, IT, Energy, e-Commerce, Transaction & mPOS, Entertainment, and Education

Offerings: Business Intelligence, IT Operational Intelligence, Security Intelligence, powered by Big Data Analytics using Splunk

Awards: 20 Most Promising Big Data Companies in India 2016 by CIO Review