Sybrant Technologies: Delivering Superior yet Cost Effective Services Leveraging Latest Technologies

Raghu Ramachandran,PresidentCRM industry is on a steep rise to touch $36.5 billion by 2017 with the boom of e-Commerce & IT organizations that vest keen importance on building long-term relationships with clients.

Sybrant not just develops the brand site, but also covers entire digital marketing aspects related to it such as SEO, digital advertising, email campaigns, and others

While large companies can afford to adopt expensive solutions like the Salesforce to achieve this, SMEs are stuck with no better options. Any SME that is looking implementing a CRM for 20 users would have to incur $ 30,000 approximately annually. Answering the dire need of such SMEs with an easily extendable CRM solution at a fraction of this cost is Chennai-based Sybrant Technologies. By extensively reworking on a couple of open source components, Sybrant has built Customer First, a CRM solution that can be integrated with various in-house applications such as call center software, financial packages or another ERP, based on customer's needs.

Besides improving sales & profits, increasing efficiency with greater sales predictability, ameliorating sales force management, the product also helps clients to run personalized campaigns with focused marketing messages and manages various lead channels such as emails, website, voice campaign and social media. For instance, Sybrant moulded its Customer First CRM solution for India Home Healthcare - India's first institutionalized & largest Home Healthcare firm, wherein the solution also enabled the client to
manage projects and deploy resources via its HRMS module, besides customer relationship maintenance.

The company's Ziksin - Learning Management System enriched with latest technologies that covers e-Learning in multiple formats such as Video, Audio, Documents and Virtual Reality based learning served in desktops and mobile / tablet learning to provide accessible and understandable technical content or complex messages according to the audience type.

Ever Evolving Services
Sybrant is renowned for building brand sites with compelling user experience & user interface based on a proven elaborate methodology and the standards recommended by various free bodies. The company doesn't stop with developing the brand site, but also covers entire digital marketing aspects related to it such as Search Engine Optimization, digital advertising, email campaigns, content based services & social media management among others. Sybrant also has high level of expertise in development of enterprise, e-Commerce, customer engagement, and catalogue management mobile apps for different platforms and devices (iPhone, iPad, Android or Tablets) that are data intensive and need high performance. Also having expertise in IoT arena, the company has built MRO Assist, a mobility solution with intuitive UI that uses augmented reality for defragmenting and centralizing the assets, documents, content, knowledge, inventories and workforce management of MRO organizations.

Building Long-term Relationships
Founded by Thiyagarajan Velayutham in 2007 as an outsourced product development company, Sybrant evolved its offerings abreast with the advent of various technologies such as mobility, analytics & IoT to include various services. Initially developed its operations through the investment from Signal Peak Ventures, the company soon started fuelling its growth via internal accruals. Apart from the extensive experience of the promoters in software services space, the company can also boast of its high-calibre pool of technical resources. Empowering these people to express their ideas & interests freely and permitting them
to develop the ideas of their interest has loaded Sybrant's repository with quite a few remarkable components. This inturn does wonders for its clients, since the company often utilizes these components to reduce the development time & cost. This explains why most of its clients have been with Sybrant for more than seven years and its impressive 20-25 percent annual growth rate.

Expanding its Territory
The company takes pride in its strong project management, HR & finance teams that administers its day-to-day operations. Besides honing the skills of its 200+ employees with internal training programs, the company also sponsors for external training programs & certifications. Delighting its people with perks like this has facilitated the company to keep hold of several of its project managers ever since inception.

As Sybrant has invested heavily in building technology platforms in the areas of e-Learning, IoT, analytics & customer relationship (and aims to invest more on these areas), the company is currently discussing with a couple of investors in order to take these platforms to the market in a much larger scale. "We are also keen on expanding our customer base in the coming months by exploring partners who can bring geographical knowledge & contacts to the table," concludes Raghu Ramachandran, President, Sybrant Technologies.

Key Management:
Thiyagarajan Velayutham, Founder & Promoter
A successful serial entrepreneur with over quarter century of experience in software realm, Thiyagarajan is a technology aficionado who brings in key customers to Sybrant from U.S. market leveraging the huge industry network he has built over the years.
Raghu Ramachandran, President
Raghu is a strategic thinker with exceptional execution capabilities having 3 decades of experience in managing large teams and building brands. He adeptly orchestrates Sybrant's day-to-day affairs and sales & marketing activities.

Offices: Chennai (headquarter), New York (U.S.) and California (U.S.) and partner offices in UK and Australia.