Separator No Non-sense No Hype PPC Service Provider

Gunaseelan Nadar,Founder & CEO

Gunaseelan Nadar

Founder & CEO

Equipped with the weapon 'Internet', the business world is forcing every serious company to be on it.

Depending on the nature of business, whiteDigital creates PPC campaigns that ensure maximum RoI by implementing right keywords, right targets, right locations & demographics

The one who isn't present there fails to register impression in a client's mind, and thus loses business. Frosting it up is the war to be on the top of clients' search results on the web and win a click from them to convert them into a customer. Serious Business! PPC (Pay Per Click) has emerged as a life saviour for such companies. But with great number of PPC service providers, most businesses find it difficult to zero-in the best among the rest. However, clients who worked with whiteDigital never looked beyond it. whiteDigital is among the nine agencies in India who were awarded for growth and excellence by Google, ISO 9001:2008 certified, a proud member of NASSCOM for four years now, BING certified and an Amazon partner for sponsored Ads.

This result oriented PPC campaign management company is an award winning Premier Google Agency Partner and Certified Amazon Sponsored Ad Agency offering services like Google Adwords, Google Adwords Search Ads, Mobile Ads, Display Ads, Facebook Ads, Bing Ads, and Amazon Product Ads & Retargeting with a number of other media partners. The company adapts a blue ocean strategy focusing on profitable keywords which are discovered through human intelligence with aid of unique tools. It works closely with Google adapting to the new trends and make use of the research data from Google.For instance, 15 percent new queries are performed every day. whiteDigital keenly
watches the data and identifies new queries that are profitable to its clients before anyone does. It has improved the conversions significantly for all its clients and has a CRR (Client Retention Ratio) of over 85 percent.

Worth Every Penny
Currently, whiteDigital is offering free campaign evaluation to existing PPC accounts and free setup to new accounts. It offers a 'No Obligation' 30 minutes initial consultation to understand client needs and advise them accordingly. "This comes with no strings attached. We also offer the best rates starting Rs.6999/month for fixed plans," asserts Gunaseelan Nadar, Founder & CEO, The company also offers percentage based charges depending on the volume as less as 5-8 percent maximum. Besides this, whiteDigital also extend flexible revenue model which provides both fixed pricing and variable pricing based on the Adspend.

Depending on the nature of business, whiteDigital finely creates PPC campaigns that ensures maximum RoI by implementing processes like right keywords, right targets, right locations & demographics, analyse and strategize based on search impression share and competitive metrics, keyword specific Ad Groups for Maximum Quality Score, Test and improve the Ad creative based on clicks & conversions, A/B testing of landing pages for higher conversion rates, bid management, device & location based optimization, negative keywords & keyword refinements, track impressions, and clicks & conversion and optimization of MAX RoI. Currently focusing on DSA (Dynamic Search Ads), the company compares the results with various Ad Networks. whiteDigital is developing an algorithm to identify profitable keywords across various search engines using the search query data.

The Journey
It dates back to 2002 December when Gunaseelan was still working for a UK based company who wanted to shift a part of their operations elsewhere. SEO was quite unheard of at that period and thus the company wanted to promote their site at directories which was the main source of targeted visitors back then. "When the CEO of the company asked me if I can have a small setup back in India, I agreed and we started with four members initially. Eventually we grew up offering a wide spectrum of SEO & Digital marketing services, and entered into the SEM industry in 2009 working with various media
agencies and Google," reminisces Gunaseelan But Gunaseelan faced several hurdles like poor internet connection, lack of talent resources, higher attrition and data theft being the major confrontations. whiteDigital tied up with right partners for infrastructure, hired and trained talents and paid them much above the average pay in its location. The company offered great learning experience, work environment, health benefits, bonus and other incentives which cut down the attrition rate significantly. Austere security measures for data theft and a special team for internal security further helped the company curtail data theft.

Today the company houses 70 whiteDigitalites who work on a strict eight hour/day policy. "I strongly believe that one has to learn while they are young and emphasis more on gathering knowledge and be practical. For me, being practical is always great," Gunaseelan opines. The company closely works with Google who conducts meetings, seminars and webinars on a frequent basis. whiteDigitalites participate in Google Adword forums, and follow & subscribe groups related to PPC. The organization holds internal discussion from time-to-time where it exchanges knowledge on latest trends.

Moving Ahead
PPC services are just budding and will boom in a couple of years in the Indian market. "Every brick and mortar business is going online and not everyone is on the SERP's (Search Engine Result Pages). The fastest way to acquire new business base in only by PPC," says Gunaseelan. With internet capturing the world, businesses are more likely to be done with ease of smart phones and Internet, which provides humungous growth opportunity for whiteDigital. This cash surplus company has currently no intention of raising fund in the near future but is open to strategic partners who know the PPC industry, and works towards being a no non-sense no hype PPC service provider in South India.

Key Management:
Gunaseelan Nadar, Founder & CEO
Envisioning to provide value innovation that makes competition irrelevant, Gunaseelan had worn strategic hats in different organizations prior to whiteDigital. He had been the COO of Submitinme and founded

Office: Chennai
Offerings: Search Ads, Display Ads, PLA's, Mobile Ads, Call only Campaigns, Video Ads and Re-marketing