There are shocking statistics making rounds in the market that around 25 percent of the employees quit their job as there are not enough training or learning opportunities provided to them within their company to grow. On the other hand, companies who offer e-Learning and on-the-job training generate about 26 percent more revenue per employee. With the rising number of smart connected devices and BYOD trend on the rise, e-Learning is catching up in the market, which once lagged behind other education-based sectors. According to a report by Docebo, the worldwide market for Self-Paced e-Learning reached $35.6 billion in 2011 and the five-year CAGR is estimated at around 7.6 percent thus taking the market revenue to over $51.5 billion by 2016.
To explore this potent market space, Gunjan Gupta and Rhea Gupta co-founded Zobble Solutions Pvt. Ltd. at the time when the e-Learning market just picked up, i.e., 2005. Today, the company is positioned as a learning solutions boutique offering consultation to its clientele on technology and content treatment in terms of instructional design in order to bring in optimal learning effectiveness. Gunjan comes with over 13 years of industry experience wherein he is credited with implementing and delivering numerous e-Learning courses for Fortune 500 companies during his stint at Aptech, Mentorix and LionBridge Technologies. On the other hand, Rhea too has equivalent years of experience in the e-Learning industry and since the formation of the company she has been accountable for bringing the right talent to the organization to create solutions that are out-of-the-box.
While businesses now consider e-Learning as an essential medium of training especially with audiences spread across geographies, companies want more dynamic content, ease in updates, new media, higher engagement level and industry-specific content. However, an e-Learning platform cannot completely replicate the charm of a trainer as it takes away the connect between the learner and the facilitator. Hence, Zobble - the young and dynamic company with an employee base of average 25 years - takes a differentiated approach. It recommends to include an avatar driven treatment with highly interactive and theme/game based quizzes and assessments to compensate for the thrill of playing ice-breaking games in the classroom. Due to this quintessential, the company has been on constant growth trajectory with its sales growing 50 percent year-on-year.
The Differentiated Approach
Each of its solutions - Immersive
To explore this potent market space, Gunjan Gupta and Rhea Gupta co-founded Zobble Solutions Pvt. Ltd. at the time when the e-Learning market just picked up, i.e., 2005. Today, the company is positioned as a learning solutions boutique offering consultation to its clientele on technology and content treatment in terms of instructional design in order to bring in optimal learning effectiveness. Gunjan comes with over 13 years of industry experience wherein he is credited with implementing and delivering numerous e-Learning courses for Fortune 500 companies during his stint at Aptech, Mentorix and LionBridge Technologies. On the other hand, Rhea too has equivalent years of experience in the e-Learning industry and since the formation of the company she has been accountable for bringing the right talent to the organization to create solutions that are out-of-the-box.
While businesses now consider e-Learning as an essential medium of training especially with audiences spread across geographies, companies want more dynamic content, ease in updates, new media, higher engagement level and industry-specific content. However, an e-Learning platform cannot completely replicate the charm of a trainer as it takes away the connect between the learner and the facilitator. Hence, Zobble - the young and dynamic company with an employee base of average 25 years - takes a differentiated approach. It recommends to include an avatar driven treatment with highly interactive and theme/game based quizzes and assessments to compensate for the thrill of playing ice-breaking games in the classroom. Due to this quintessential, the company has been on constant growth trajectory with its sales growing 50 percent year-on-year.
The Differentiated Approach
Each of its solutions - Immersive
Gunjan Gupta,
Co-Founder & Director
And for those who are encircled with challenges including budget crunches, low belief among the facilitators about the e-Learning medium, low internet/intranet bandwidths and demotivated or time pressed audiences, Zobble doesn't hesitate to create wireframes/skeletons/concept briefs wherever there is need to bring in better understanding of the customer's requirement.
To map the training objectives, the company carries out Training Need Analysis through questionnaires that are circulated across respective departments and interviews of concerned stakeholders of the customers. In order to ensure that there lies no technical glitches in running the training programs/applications at the client end, Zobble creates test models that are shared with the client to
be tested in remote locations/branches in Tier II and III cities before going ahead and starting full-fledged development. "This helps us to understand the environmental challenges in terms of bandwidth, security, browser issues and others. The technology team then comes up with options and workarounds to iron out these challenges and ensure that maximum audience is able to benefit from the solution," explains Gunjan Gupta, Co-Founder & Director, Zobble Solutions Pvt. Ltd.The e-Learning market is grow- ing at a past pace, what hin- ders the augmentation is the dearth of skilled professionals in the industry
Zobble has also won several awards for its offerings. Two of them this year are - award for successful development of mobile
learning videos over WhatsApp medium for Reliance Mutual Fund, and for successful deployment of the customized Learning Management System (LMS) in 38 subsidiaries of Hafele. Zobble has also developed over 50 e-Learning programs for banking professionals for Axis Bank Ltd. over Samsung Galaxy tabs provided by the bank to its staff.
Marrying Innovative Offerings with Budget
The domestic market is filled with customers who demand high in terms of innovative treatment but have limited training budgets. "This is a big challenge and an opportunity in disguise, as most of our competitors are over 10 times our size, and hence have high operational cost," says Rhea Gupta, Co-Founder, Zobble Solutions Pvt. Ltd. But Zobble on the other hand is a lean and flat organization with highly experienced resources which enables the company to churn out highly effective solutions within a lesser turnaround time without compromising on the output quality. The company consciously makes an effort to not replicate a solution for any two projects and innovate to come up with exciting and emerging solutions.
Though the e-Learning market is growing at a past pace, what hinders the augmentation is the dearth of skilled professionals in the industry. "There is no formal training institute for becoming e-Learning professionals. Individuals generally enter this field with some basic knowledge of multimedia tools and hone their skills on the job," adds Gunjan. To overcome this challenge, Zobble hires freshers out from the reputed institutes and puts them through a fast paced internship period during which these freshers are exposed to vivid array of projects to get hands-on training. By the end of six months of rigorous training and live projects, these candidates are able to make a conscious choice of mastering one skill to advance in their e-Learning career at Zobble.
The company plans to further enhance their sales growth to cent percent in the coming days through their commitment to promised solutions, value for money, highly creative and dedicated team, customer centric mindset, and quality consciousness. Because of these dynamics, the company has been growing profoundly just with word of mouth marketing. Zobble plans to operate three different divisions of application development, off-the-shelf training programs and custom e-Learning development, which will help bring focus on each of these divisions and drive measurable growth. "The coming fiscal year, we plan to bring home few more international recognitions and awards by creating path breaking solutions that address the training challenges of this fast evolving industry," concludes Gunjan.
Marrying Innovative Offerings with Budget
The domestic market is filled with customers who demand high in terms of innovative treatment but have limited training budgets. "This is a big challenge and an opportunity in disguise, as most of our competitors are over 10 times our size, and hence have high operational cost," says Rhea Gupta, Co-Founder, Zobble Solutions Pvt. Ltd. But Zobble on the other hand is a lean and flat organization with highly experienced resources which enables the company to churn out highly effective solutions within a lesser turnaround time without compromising on the output quality. The company consciously makes an effort to not replicate a solution for any two projects and innovate to come up with exciting and emerging solutions.
Though the e-Learning market is growing at a past pace, what hinders the augmentation is the dearth of skilled professionals in the industry. "There is no formal training institute for becoming e-Learning professionals. Individuals generally enter this field with some basic knowledge of multimedia tools and hone their skills on the job," adds Gunjan. To overcome this challenge, Zobble hires freshers out from the reputed institutes and puts them through a fast paced internship period during which these freshers are exposed to vivid array of projects to get hands-on training. By the end of six months of rigorous training and live projects, these candidates are able to make a conscious choice of mastering one skill to advance in their e-Learning career at Zobble.
The company plans to further enhance their sales growth to cent percent in the coming days through their commitment to promised solutions, value for money, highly creative and dedicated team, customer centric mindset, and quality consciousness. Because of these dynamics, the company has been growing profoundly just with word of mouth marketing. Zobble plans to operate three different divisions of application development, off-the-shelf training programs and custom e-Learning development, which will help bring focus on each of these divisions and drive measurable growth. "The coming fiscal year, we plan to bring home few more international recognitions and awards by creating path breaking solutions that address the training challenges of this fast evolving industry," concludes Gunjan.
